Top 5 benefits of integrating ecommerce & NetSuite
When eCommerce and NetSuite operate in sync, operations scale smoothly instead of straining under order volume. This post explains how integration improves accuracy, speed, and visibility across fulfillment, inventory, and finance—giving mid-market brands the efficiency edge they need to grow.
These are the top 5 ways integrating your BigCommerce or Shopify, ecommerce Store to NetSuite will transform your Operations and Accounting.
Orders placed on your website will be automatically imported into NetSuite. Products that are dropped shipped from vendors will have the Purchase Orders automatically created and sent to the preferred vendor. As a sweetener you can use the Shippers API and your ID to pull your order shipment information from your vendor and update the order fulfillment and shipping information.
Your fulfillment and shipping information including Advanced Shipping Notice will export from NetSuite into your Ecommerce Platform to keep your customer support team and customer informed on the shipping updates.
All of your Product Detail updates can be syndicated to your site. No more updating all of the sites individually.
Payout Reconciliation streamlines the reconciliation process by auto-matching the payment gateway settlement transactions against the NetSuite outstanding transactions (such as payment, cash sale, cash refund, customer deposit, or customer refund). It also provides you details about the unreconciled items, transactional, and non-transactional fees charged by the payment gateway.
All of your inventory levels for products will stay synchronized between your distribution centers and 3PLs. This eliminates stockout situations, speeds re-orders, and maximizes customer success.
Celigo's Integration Applications for Ecommerce makes doing all of this easy. You can get on our schedule to get this configured and then cross this off the list before Summer and you'll be the envy of all of your friends in the National Retail Federation this holiday season.
Top 5 e-commerce integration requests
The same integration challenges keep surfacing for growing eCommerce brands—no matter the platform. This post highlights the five requests Altura Innovation hears most often from Shopify, Amazon, and NetSuite users, and how smarter integration design prevents data errors and operational slowdowns.
If you’re trying to connect Shopify, Amazon, or other sales channels to NetSuite, you’re not alone. Many retail, B2B, and manufacturing brands face integration challenges that slow down fulfillment, create customer frustration, and drain accounting resources.
Here are 5 of the most requested NetSuite eCommerce integrations—and how they drive efficiency and growth.
1. Faster Fulfillment & Shipping Accuracy
Customers expect same-day shipping and visibility into delivery dates. A NetSuite + eCommerce integration improves order lead times and on-time shipping rates. By integrating your storefront with NetSuite, fulfillment accelerates—especially when order approvals and dropship POs are automated. Bonus: loop ASNs from vendors back into NetSuite sales orders for complete visibility.
2. Accurate Inventory Across All Channels
Stockouts and overselling frustrate customers and damage trust. With real-time NetSuite inventory integration, merchants can sync stock across Shopify, Amazon, and wholesale channels. Buffering inventory levels and pushing updates frequently prevents oversells while improving customer experience.
3. Streamlined Data & Operational Efficiency
Eliminate duplicate entry across systems like Salesforce and HubSpot. With NetSuite + Celigo integration, product updates, orders, and transactional data flow in real time. This unified data environment cuts errors, improves reporting, and saves hours every week.
4. Revenue Growth Through Marketing Integration
Turn order history into targeted marketing campaigns. By connecting eCommerce sales data in NetSuite to platforms like HubSpot or Salesforce, marketers can launch personalized nurture programs and amplify ad spend. Campaigns built on past sales behavior drive repeat revenue and customer loyalty.
5. Automated Payout Reconciliation
Reconciling payouts from Shopify, Amazon, Stripe, PayPal, and Visa can take days each month. With Celigo’s NetSuite payment integration, transaction reports automatically match sales orders and refunds, create deposit records, and close transactions. The time savings for your accounting team is massive.
If you are one of the many companies that utilize solutions like Amazon MFN/FBA, BigCommerce, Shopify, WooCommerce, Square, or Magento, and you want to solve challenges like the above, book time with me to connect.