Confidence, continuity, and calm—no matter how busy it gets

Safeguard your revenue between Thanksgiving and Cyber Monday with Altura’s 24/7 emergency coverage

As you know, the five days between Thanksgiving and Cyber Monday can define a brand’s entire year. That’s when ecommerce peaks, systems stretch to their limits, and one small glitch can ripple into thousands of missed orders. Most teams cross their fingers and hope for stability. 

At Altura, we plan for certainty.

When your orders stop flowing, what does it cost you per hour?

If your systems froze between Thanksgiving and Cyber Monday, how much would that cost?

For many of the brands we partner with, that five-day window drives up to a quarter of annual revenue. A single integration failure or NetSuite issue at the wrong moment can have an outsized impact.

That’s why we created Holiday Peak Weekend Emergency Coverage—our dedicated 24/7 on-call support program built to keep your revenue engine running when it matters most.

Five days. Continuous coverage. One mission: protect your ability to sell, fulfill, and deliver without interruption.

What this weekend is for

Altura’s engineers go on-call to handle anything that directly affects live orders, payments, fulfillment, or revenue recognition.

That includes:

• NetSuite order-to-cash processing

• Ecommerce ↔ NetSuite sync (Shopify, Amazon, Walmart)

• Celigo, 3PL, shipping, and inventory integrations

• Any integration or script issue blocking orders, cash flow, or fulfillment

This weekend isn’t for cleanup or feature work. It’s for “keeping your money moving” work.

When you hit the panic button

From Thanksgiving through Cyber Monday, if something goes sideways, here’s what you can count on when you contact us:

• An acknowledgment within 15 minutes of when you raise an emergency

• An engineer begins active triage within about 30 minutes

• Your incident receives immediate priority over non-critical work

• Escalation goes straight to senior engineers and your Altura account lead

You’re not waiting in a queue or opening a general support ticket. You’re activating a team that’s already committed to your success that weekend.

What you’re really investing in

With our Holiday Peak Weekend Emergency Coverage, you’re securing assurance.

Before the weekend begins, we reserve engineering capacity exclusively for participating clients, conduct proactive stability checks on key revenue flows, and ensure you have a direct line to the team responsible for your systems.

If something breaks at 2 a.m. on Black Friday, you won’t be hoping for a reply… you’ll already know we’re on it.

Who this is for

This program is for you if:

• You rely on NetSuite + ecommerce for real-time orders and fulfillment

• You’re running major holiday campaigns where downtime isn’t an option

• You want named engineers accountable for your system’s uptime

It’s not for teams comfortable with standard weekday response times or for those focused on project work instead of live operations.

The takeaway

If you want a guaranteed support slot for Thanksgiving through Cyber Monday, contact us with HOLIDAY in the subject, and a member of our team will get back to you with the details ASAP.

If you’d prefer to manage coverage internally, that’s completely fine—just be sure your plan gives you confidence when volume peaks. Because the strongest operations aren’t built on hope, they’re built on preparation.

Why this matters

Your customers expect a smooth experience. Your campaigns deserve uninterrupted momentum. And your business runs best when every system is ready to perform.

When performance matters most, having Altura on standby isn’t just smart insurance—it’s a confident move that protects your growth and your peace of mind.

Secure your spot in Altura’s Holiday Peak Weekend Emergency Coverage today and head into Thanksgiving weekend knowing your systems—and your revenue—are in expert hands.