How to Build a Future-Proof Integration Strategy with Celigo

Building integrations that drive growth long after go-live

Your systems are the backbone of your business. If they’re fragmented, your data and your decisions will be, too. Many companies begin by connecting platforms like Shopify, Amazon, or 3PLs to NetSuite using Celigo. But without a clear strategy, these integrations can become fragile, expensive, and challenging to manage as your business grows.

A future-proof Celigo integration strategy ensures every system connection serves a purpose, scales with demand, and remains reliable long after go-live. Connecting systems is easy. Connecting your business for scale takes strategy.

Start with business outcomes, not endpoints

Before mapping a single flow, define what success looks like. Do you need faster order processing, fewer manual touches, or cleaner financial data? According to Gartner, companies that align integration initiatives with measurable business goals see a 2.5 times higher ROI than those that treat integrations as IT projects.

Integration is no longer a technical exercise. It’s a business strategy. Every connection should either accelerate revenue, reduce costs, or give customers a better experience.

Build on a flexible, scalable platform

Celigo remains the go-to platform for businesses that want to integrate smart, not hard. Its iPaaS framework scales from a few workflows to thousands without requiring a total rebuild. But tools alone aren’t enough… you need a clear design standard that keeps complexity in check.

Altura’s integration experts use proven playbooks to build reusable templates and monitor health across all Celigo flows. The result is uptime above 99% and automation that actually stays automated.

Prioritize governance and visibility

The best integration strategy is clear and open. That means dashboards, error tracking, and ownership are all built in. When errors occur (and they will), teams should know immediately where and why.

In many of our client engagements, visibility alone has cut resolution time from weeks to hours. One apparel retailer cut recurring Celigo errors by 50% within the first month simply by adopting structured monitoring and alerting protocols.

A future-proof Celigo integration strategy doesn’t just connect systems, it empowers your team to manage them confidently.

Design for change, not just today

Your systems will evolve, channels will expand, and new data sources will emerge. An integration that isn’t adaptable is already outdated.

The right Celigo strategy includes:

• Modular flow design that supports new endpoints with minimal rework

• Version control and documentation for every flow

• Sandboxed testing before deployment

• Ongoing performance reviews tied to business metrics

At Altura, we’ve seen how small misalignments early on can ripple into costly rework later. That’s why we document every process and build with tomorrow in mind.

Measure ROI and continuous improvement

Integration isn’t a one-time project. It’s an evolving capability. Once flows are live, track outcomes regularly. Measure throughput, automation rates, and financial impact. If you’re not improving month over month, your integrations are quietly decaying.

For one client, automated workflows unlocked $2.3M in annual revenue by stabilizing Celigo flows and removing manual order entry. Another eliminated the need for ten order-entry staff, saving half a million dollars a year. These are the results of a strategy built for performance, not just function.

Choose a partner that scales with you

The right integration partner doesn’t disappear after go-live. They stay in the trenches, optimizing and adapting your systems as your business grows. That’s what sets Altura Innovation’s Integration Services apart.

We don’t just build Celigo integrations, we build confidence. Our team becomes an extension of yours, aligning on outcomes and delivering measurable impact every month.

When you’re scaling fast, you need more than a vendor. You need a guide who’s solved these challenges before, across eCommerce, wholesale, and manufacturing. That’s what future-proof really means.

Final thought

A future-proof Celigo integration strategy connects more than systems—it connects your goals to measurable outcomes. With the right design, governance, and partnership, integration becomes an engine for growth rather than a source of friction.

If you’re ready to stabilize, scale, and future-proof your integration ecosystem, it starts with one conversation.

Ready to see what seamless feels like?

Discover how far your integrations can take you. Book your strategy call today.

Case Study: SMYTHE Tailors its Tech Stack for Growth with Altura Innovation

SMYTHE started 20 years ago as a bold idea: bring the tailored sophistication of men’s blazers to women’s workwear. Over two decades, the brand grew from a single iconic blazer to a full ready-to-wear collection, opened retail stores in Toronto and Calgary, and launched a growing online presence.

But with growth came complexity. Managing inventory, analyzing sales performance, and integrating various sales channels became increasingly challenging. SMYTHE chose NetSuite as the backbone of their scaling business operations, but unlocking its full potential, particularly with Celigo integrations, required expertise they didn’t have internally.

Driven to address critical integration challenges with Celigo, NetSuite, and Shopify, SMYTHE partnered with Altura Innovation to stabilize and optimize their tech stack for seamless operations.

Building a scalable foundation with NetSuite

SMYTHE had begun with a system made for the apparel industry, but as their company expanded, they needed a more unified, scalable solution to support their growing complexity.

Adopting NetSuite is a strong strategic move that unifies finance, inventory, and reporting in one system. But after the initial rollout, the system wasn’t fully meeting expectations, particularly with integrations.

“From a logistics and fulfillment perspective, the transition was difficult. Key functions like production planning and inventory forecasting weren’t fully operational months after go-live,” said Lindsay Vilensky, SMYTHE’s ERP Project Manager.

Legacy integrations with platforms like Shopify, Loop Returns, and EDI had to be recreated from scratch for NetSuite. Some rebuilds stalled or became too costly, draining time and resources without delivering results.

To manage the growing backlog, Vilensky built an internal ticketing system — but the load was still overwhelming.

SMYTHE’s leadership quickly realized that while NetSuite offered robust data and functionality, the integration challenges, particularly with Celigo, were preventing them from leveraging it effectively. The technology they had invested in was powerful, but without the right support structure, it wasn’t delivering the seamless experience they had envisioned.

“We were drowning in Celigo variances,” said Vilensky. “We had 40 open integration issues at any given time, and I was under pressure from every department.” 

SMYTHE wasn’t facing a technology failure; they were facing the growing pains of a scaling brand with real-time demands across platforms, customers, and time zones. NetSuite and Celigo were powerful tools, but the missing piece was specialized support to resolve integration issues. 

“We didn’t need a different system. We needed a partner to help us move past these Celigo flags and make the pieces work together.”

Rebuilding confidence with Altura, one problem at a time

Realizing that overcoming their integration challenges required specialized expertise, SMYTHE sought a partner with deep knowledge of Celigo, NetSuite, and system integrations. That’s when they found Altura Innovation, a team known for delivering practical solutions tailored to complex needs.

Altura’s diverse group of specialists brought expertise across NetSuite, Celigo, and system integrations, enabling them to tackle issues efficiently and build a solution that could support SMYTHE’s operations.

Altura quickly got to work, helping SMYTHE’s Finance team streamline Shopify deposit reconciliations directly within NetSuite, eliminating tedious manual spreadsheets and speeding up month-end close processes.

Unlocking operational wins with data-driven tools

One of SMYTHE’s most significant breakthroughs came in the form of a deceptively simple deliverable: the Available-to-Sell report.

“Our sales team was manually copying and pasting images and data into Excel,” said Vilensky. “By the time they sent the report out, those units could already be sold.”

Altura replaced that manual process with a fully automated, image-rich PDF that refreshes every two hours. The impact was immediate: faster sales cycles, more confident wholesale buying, and a meaningful reduction in overhead.

“It really improved our wholesale channel,” said Vilensky. “This is something we had in our old system, but we couldn’t replicate it in NetSuite — until Altura.”

Simplifying support with a dedicated client partner

Altura Innovation simplifies collaboration within its diverse team through AlturaCare, a service agreement that pairs each client with a dedicated client partner who serves as a single point of contact. This clear line of communication keeps everyone on the same page and prevents confusion about who to contact or how to escalate issues.

For SMYTHE, this meant a clear, reliable process for handling technical issues—routing requests, prioritizing tickets, and receiving quick, knowledgeable responses.

“You don’t have to worry about who to email or where to escalate because there’s one trusted contact who knows your business and can coordinate with the team,” said Vilensky. “It’s so important having someone who understands our issues and can prioritize them for the right resources.”

This streamlined communication established a trusted channel that efficiently coordinated services for SMYTHE, fostering confidence and speeding up problem-solving across the board.

Celigo: Now core to operations

With a trusted partner in place, SMYTHE turned its focus to unlocking the full power of Celigo, a platform that had become essential to the company’s daily operations.

“Celigo is a non-negotiable for our business,” said Vilensky. “We couldn’t run our DTC channel without it.”

Altura helped rebuild and stabilize critical integrations between NetSuite and platforms like Shopify and Loop Returns. That clarity and automation eliminated hours of manual reconciliation, accelerated order flows, and dramatically reduced errors.

“We had a really bad view of Celigo, but I think it was skewed,” said Vilensky. “It’s an amazing product. We now understand how powerful it is — we just didn’t have the right team backing us at first.”

That realization, that the right technology needs the right partner, changed everything. With Altura managing the complexity, SMYTHE could rely on Celigo to support real-time inventory syncs, automated returns, and fully integrated EDI workflows.

“It’s not just NetSuite support,” said Vilensky. “Altura is also our go-to for Celigo, and that keeps everything aligned and working smoothly.”

Building a scalable foundation for the future

Thanks to Altura Innovation’s partnership, SMYTHE turned frustrating manual processes into smooth, automated workflows that support their evolving business. Enhanced data usability and operational agility have empowered SMYTHE to confidently pursue new growth opportunities while trusting their technology backbone to deliver.

"We wish we had found Altura from the beginning,” said Vilensky. “The difference with Altura is the team—they really know NetSuite and Celigo inside and out. When issues come up, they understand them quickly and can solve them without a lot of back and forth. Having that kind of expertise from the start would have saved us a lot of time and frustration."

The partnership between SMYTHE and Altura laid a strong foundation for sustained growth and continuous innovation, positioning SMYTHE to confidently meet the challenges ahead.

The Impact

✔ 50%+ reduction in recurring Celigo errors
✔ Eliminated manual Shopify reconciliation
✔ New automated Available-to-Sell report saving 3+ hours per wholesale cycle
✔ EDI sales orders fully integrated for the first time after 18 months of struggles
✔ Significant improvement in financial month-end close processes
✔ Better operational visibility and faster decision-making across teams

About Altura Innovation

Altura Innovation is a strategic partner specializing in optimizing and scaling NetSuite and Celigo ecosystems for fast-growing brands. By embedding dedicated client partners and delivering deep technical expertise, Altura Innovation helps companies transform complex operations into efficient, growth-ready systems.

About SMYTHE

SMYTHE is a contemporary women’s fashion brand known for redefining professional style with tailored, sophisticated apparel. SMYTHE’s ready-to-wear collection empowers women with confidence and timeless design. Committed to quality and innovation, SMYTHE continues to evolve its operations and technology to support sustained growth and meet the demands of a dynamic fashion market.

Love the story? Let’s build yours. Talk to Altura — Celigo’s New Partner of the Year →

Case Study: Kindred Bravely’s omnichannel growth with NetSuite + Celigo

How Altura Innovation unlocked scalable retail infrastructure

Kindred Bravely is a fast-growing maternity and breastfeeding brand on a mission to make early motherhood feel a little less overwhelming and a lot more supported. They design award-winning pregnancy, postpartum, breastfeeding, and baby essentials that deliver unparalleled comfort and function. 

As they expanded into new sales channels, including major retail partnerships, they didn’t just react to growth. They invested intentionally in operations and systems to protect what matters most: their customer experience.

As the business expanded from its direct-to-consumer roots into a full-fledged omnichannel business, including wholesale partnerships with major retailers like Target, its operational demands grew in both complexity and scale.

To keep pace, Kindred Bravely partnered with Altura Innovation to help support and grow their operations, unlock new channel opportunities, and increase momentum across the company.

A Tipping Point for Change

In 2024, Kindred Bravely was broadening its reach to better support the growing community of moms relying on its products. Supporting this momentum meant making key operational changes, including relocating its returns center to a new warehouse. 

Behind the scenes, their six-year-old NetSuite setup was starting to show its age. Their system wasn’t scaling easily,and the warehouse move would push its limits even further. A full system rebuild was needed, but it wasn’t feasible if it meant halting day-to-day operations.

“We couldn’t just put the business on hold, we had to build the plane while we were flying it,” said Hank Alexander, Chief Operating Officer at Kindred Bravely. “It was a large project that we knew we couldn’t complete with the resources we had on hand.”

With critical changes already underway, the team saw an opportunity to test a new model: bringing in outside NetSuite experts to fill their capability gaps. To meet the moment, Kindred Bravely turned to Altura Innovation, bringing deep NetSuite expertise and a proven track record implementing Celigo.

Unlocking Speed at Scale With Celigo B2B Manager for EDI

EDI is essential for scaling wholesale and direct vendor ship operations, but traditional providers often take 6 to 16 weeks to onboard a new trading partner, slowed by outdated systems, hand-coded maps, and long waits in professional service queues.

“You’re stuck waiting while a vendor’s technical services team builds each connection,” said Dave Charland, CEO of Altura Innovation.

With Celigo B2B Manager, Altura is completely changing how EDI is implemented.

“We reuse proven integration building blocks,” Dave said. “If the template’s already in our library, we can usually complete the development work in about a week. Maps are built, flows are configured, and we’re ready to test, before legacy providers would have even started work. That means new revenue can land in weeks, not months and we can stop the bleed of charge backs.”

Celigo’s architecture makes this possible: canonical structure, standardized templates, self-service mapping, aunified environment for EDI and API integrations, and the ability to onboard multiple partners in parallel.

That means brands like Kindred Bravely can scale wholesale quickly, without expanding their internal team.

“Before Celigo B2B Manager for EDI, every new wholesale partner meant weeks of slow, manual work for the team,” said Hank Alexander, COO. “Now we own the process. We can move faster, stay accurate, and scale without adding more headcount.”

Partnership That Goes Beyond Outsourcing

What made Altura Innovation stand out wasn’t just their speed, it was how seamlessly they integrated with the Kindred Bravely team.

“We’d worked with partners before who spent most of their time just trying to get up to speed, burning through hourswithout making real progress. They’d show up to calls and meetings, but the work wasn’t getting done. With Altura, that never happened,” explained Alexander.

From day one, Altura took ownership and drove the warehouse migration project forward with clear communication andpractical solutions. They didn’t just show up to meetings, they showed up in the work, anticipating challenges and pushing progress between calls.

“It seemed like Altura truly was an extension of our team, not a third party we had to constantly bring up to speed,” said Alexander. “We never lacked confidence that the job would get done.”

By providing the missing technical expertise and freely sharing their knowledge with Kindred Bravely’s internal team, Altura empowered Kindred Bravely to manage their system without interruption. This ongoing collaborative supportestablished a strong foundation for continued partnership.

Faster Execution Across the Board

Altura brought immediate velocity to a system that had struggled to keep up. Since that initial project, Altura has helped Kindred Bravely streamline their integrations and modernize their system to support new retail partnerships faster and more effectively. 

Kindred Bravely engaged with Altura on a block-of-hours basis, enabling clear project accounting and visibility into how time was spent. The success of that model helped shape Altura’s current support offering: AlturaCare, which includes proactive planning, ticket tracking, and flexible, on-demand resource availability.

As Alexander explained, “In contrast to our previous experience with external technology partners, where there was no visibility and hours ran out by the 7th of each month, Altura’s model is easy to manage, and we always know where we stand.”

The partnership has delivered benefits beyond improving system performance. With Altura helping to removefriction in the back office, the front office has been empowered to pursue more growth opportunities, with confidencethat their systems and operations can keep up.

“In many regards, it was a game changer,” said Alexander. “There was a lot of tension between teams because new partnerships were being signed, but the system couldn’t deliver. Now, with Altura on board, people are more excited about their work because the business is actually moving forward.”

A Trusted Technology Partner for Strategic Growth

With Altura now managing key Celigo and NetSuite integrations, Kindred Bravely runs more efficiently day to day. Orders flow automatically into NetSuite and across 3PL partners, financials stay current, and operations can support new retail partnerships without adding headcount.

Beyond execution, Altura helped Kindred Bravely think more strategically about how their systems needed to evolve alongside the business. The team recognized that growth requires more than great products—it demands infrastructure that can keep up. Altura’s assistance helped them shape how they invest in technology behind the brand.

With a more scalable, resilient system in place, Kindred Bravely turned a past limitation into a foundation for future growth. “Investing in scalable infrastructure wasn’t just a systems decision, it was a commitment to keeping our promises tothe moms we serve,” said Alexander. With Celigo as the integration backbone and Altura steering their technical execution, they’re ready to grow into new channels while continuing to support their community of moms with the care and consistency that defines the Kindred Bravely brand.

 The Impact

✔ Critical warehouse transition completed seamlessly

✔ Boosted execution speed across teams

✔ Gained expert support without hiring in-house

✔ Reduced manual work with automations and integrations

✔ Enabled faster channel growth

✔ Increased cost visibility with flexible billing

✔ Improved morale and cross-team alignment

About Altura Innovation 

Altura Innovation is a strategic NetSuite and Celigo partner focused on helping fast-growing companies build the systems and processes needed to scale. Altura partners closely with growing teams to solve operational challenges and strengthen the systems behind their success.

About Kindred Bravely

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel cared for, empowered, and more like themselves.

Visit Altura Innovation →

Buy Nursing and Maternity Wear from Kindred Bravely →

Love the story? Let’s build yours.  Talk to Altura — Celigo’s New Partner of the Year →

Case Study: From Cozy Robes to Clean Workflows—Altura Helped Drive Softies’ Scale

Softies spent four years battling broken NetSuite processes, broken Shopify connections, and failed integrations. Then they partnered with Altura Innovation, and everything changed.

Softies, a luxury loungewear brand beloved by customers and Oprah’s Favorite Things list, started like many fast-growing e-commerce companies, running QuickBooks for accounting and Shopify for online sales. As the business scaled, the limitations became clear. To support their growth, they invested in NetSuite in 2020, aiming to streamline operations and financials while continuing to use Shopify for ecommerce.

However, despite the promise of a unified system, Softies spent years battling broken NetSuite processes, unreliable Shopify order automation, and unresolved integration issues. The full potential of their investment remained out of reach until they found a true partner in Altura Innovation.

For a company growing as quickly as Softies, a reliable Shopify to NetSuite connection was not optional; it was essential. A well-built integration could automate the work of ten employees, reducing manual order entry and keeping operations running smoothly. But getting it right would take more than just the right platform. It would take the right partner.

To maintain the integration, Softies initially worked with a well known offshore Celigo partner. But as the business scaled, recurring issues with the system weren’t being resolved quickly enough, leading to disruptions in key processes. Softies spent several years struggling with unresolved integration issues. “We migrated to NetSuite in 2020. By 2023, things were still broken,” says Softies CEO Tim Murphy. “It wasn’t until we found Altura that it finally got better, fast.”

Recognizing the need for more responsive, hands-on support, Softies got introduced to Altura Innovation, Celigo’s New Partner of the Year, as a better fit for the level of service and expertise their growing operations required.

Softies knew they needed action, not another long discovery process. Altura’s Quickstart engagement offered a low-risk, high-velocity path forward, focusing on their biggest issues within weeks. It gave Softies the confidence to move fast and see real, measurable gains where they had once felt stuck.

With Altura’s help, Celigo transformed from a frustrating tool into a business-critical system that Softies cannot live without.

“If Celigo were pulled out tomorrow, it would cripple our operations,” says Murphy. Controller Kathryn Strang agrees, adding that it would take at least ten additional staff members to manually process orders and accounting without it. “It is not just helpful. It is essential to keeping our business running efficiently.”

After their introductory call, Softies immediately signed on for a Quickstart engagement focused on Amazon flows. Working with Altura on a single project unlocked clarity the team had not seen in years and built the trust that soon led to a full AlturaCare partnership.

“Even when something could not be solved immediately, Altura always explained the reason clearly and transparently. That level of openness was a first for us,” says Kathryn Strang, Softies Controller.

The clarity built real trust, and soon after, Softies committed fully by signing on for AlturaCare, Altura Innovation’s complete application management services program.

From real-time ticket resolution to hands-on warehouse visits, the AlturaCare partnership felt less like a vendor agreement and more like an extension of the Softies team. Altura quickly resolved long-standing NetSuite and Celigo issues, implemented a ticketing system with full visibility and rapid response workflows, and helped Softies clear four years of operational roadblocks in just a few weeks.

“I wish we’d partnered with Altura from the start,” says Murphy.

With the roadblocks finally cleared, Softies’ operational strength took center stage. Their relentless focus on collaboration, customer experience, and operational excellence had already set them apart. During the holiday season, before engaging Altura, their warehouse team processed over 3,000 orders in a single day from a single location, even without full automation. Altura’s role was to unleash the strength of a team that was already built to win, removing friction, enabling greater automation, and giving Softies the foundation to scale even further.

Altura’s unique approach to partnership allows their clients to define the rules of engagement. For Softies, that meant not just solving problems for them, but training their internal staff. “We appreciate Altura training up our employees to fix the things they can fix, and not just grabbing consulting hours for the sake of grabbing them,” says Murphy.

The tech stack stopped being the bottleneck and started being the foundation for growth. Altura turned years of friction into forward momentum. With hands-on strategy, embedded support, and a true partnership model, Softies now runs confidently across platforms without needing an internal IT department.

“Now we can say yes to new channels, new partners, new opportunities, all because the systems are ready for it,” says Strang. “It finally feels like the business and the backend are working together. With Altura as our partner, we see no limit to the channels we can add or the volume we can handle.”

Today, Softies is positioned to build on its reputation as a leader in accessible luxury, with operations as smooth and elegant as the products they deliver. With a tech foundation they can trust, the Softies team can focus fully on innovation, expansion, and continuing to delight customers across every channel.

The Impact

✔ 99%+ automation uptime across Shopify, NetSuite, and Celigo

✔ Ticket resolution within hours, not weeks

✔ 24/7 ticketing visibility and same-day resolutions

✔ Zero internal IT headcount required

✔ Full confidence to scale into new channels

✔ Morale boost across ops and warehouse teams

Altura Innovation is a Celigo Premier Partner specializing in e-commerce, retail, and NetSuite enablement.

Softies is a leading innovator in luxury loungewear, combining exceptional products with a world-class customer experience across both B2C and wholesale channels.

Visit Altura Innovation →

Buy Pajamas from Softies →

Top 5 e-commerce integration requests

If you’re trying to connect Shopify, Amazon, or other sales channels to NetSuite, you’re not alone. Many retail, B2B, and manufacturing brands face integration challenges that slow down fulfillment, create customer frustration, and drain accounting resources.

Here are 5 of the most requested NetSuite eCommerce integrations—and how they drive efficiency and growth.

1. Faster Fulfillment & Shipping Accuracy

Customers expect same-day shipping and visibility into delivery dates. A NetSuite + eCommerce integration improves order lead times and on-time shipping rates. By integrating your storefront with NetSuite, fulfillment accelerates—especially when order approvals and dropship POs are automated. Bonus: loop ASNs from vendors back into NetSuite sales orders for complete visibility.

2. Accurate Inventory Across All Channels

Stockouts and overselling frustrate customers and damage trust. With real-time NetSuite inventory integration, merchants can sync stock across Shopify, Amazon, and wholesale channels. Buffering inventory levels and pushing updates frequently prevents oversells while improving customer experience.

3. Streamlined Data & Operational Efficiency

Eliminate duplicate entry across systems like Salesforce and HubSpot. With NetSuite + Celigo integration, product updates, orders, and transactional data flow in real time. This unified data environment cuts errors, improves reporting, and saves hours every week.

4. Revenue Growth Through Marketing Integration

Turn order history into targeted marketing campaigns. By connecting eCommerce sales data in NetSuite to platforms like HubSpot or Salesforce, marketers can launch personalized nurture programs and amplify ad spend. Campaigns built on past sales behavior drive repeat revenue and customer loyalty.

5. Automated Payout Reconciliation

Reconciling payouts from Shopify, Amazon, Stripe, PayPal, and Visa can take days each month. With Celigo’s NetSuite payment integration, transaction reports automatically match sales orders and refunds, create deposit records, and close transactions. The time savings for your accounting team is massive.

If you are one of the many companies that utilize solutions like Amazon MFN/FBA, BigCommerce, Shopify, WooCommerce, Square, or Magento, and you want to solve challenges like the above, book time with me to connect.